Positions: $RSI 30 03/19 30C
Proof: https://imgur.com/a/swCCMjz
​
*This post is for informational purposes only, you should not construe any such information or other material as investment, financial, or other advice.*
​
TLDR: Rush Street Interactive ($RSI) is the #1 nationwide online casino company and the #3 or #4 sports book depending on the state. Short selling, unwarranted institutional wariness of share dilution and the general market focus on sports book instead of online casino has left $RSI grossly undervalued. A massive blow out at Q4 earnings will result in analyst upgrades and a rapid repricing by market makers and institutions seeking exposure to the emerging sector.
​
**Overview**
"Sports book is really just kind of a warm up in a lot of ways for an online casino where the real money is made" - Niccolo De Masi, CEO dMY technologies
​
Rush Street Interactive ($RSI) operates the BetRivers.com online casino and sports book. They are now fully licensed and operating in New Jersey, Pennsylvania, Michigan, Illinois, Indiana, Colorado, Iowa, and Virginia. They own and operate a casino in New York and already have a New York license making them well positioned for liberalization there. They merged with a dMY Technology Group SPAC on Dec. 31st 2020 with 240 million on the balance sheet to spend on growth.
The online casino business is fundamentally more profitable than sports betting because the average value of a casino player is estimated at $600 while a sports book player could be as little as $20. Estimates put the online casino market at DOUBLE the size of the online sports book market and the online casino industry is really just getting started as more states liberalize.
$RSI is expert at new market entry; they have been first to market in Pennsylvania, Illinois, Indiana, and Colorado and even when they aren't first they are capable of capturing market share in competitive markets such as New Jersey. They also have products which women play which accounts for at least half of the market in online casino. The female market is one that the pure sports book plays miss out on.
Also for some fucking reason they operate a casino and sports book in Colombia (rushbet.co) and may make large expansions into other parts of south America as legalization continues. This means they have the expertise necessary for global expansion in the future although the states remains their primary focus and growth driver.
​
**The Financials and Strategy**
Unlike other companies in the space Rush Street is already profitable in 2020 and has a strong focus on Return On Invested Capital (ROIC). Q3 gross revenue was $71.9 Million. Q4 revenue is going to be a blow out. Combing through state gambling revenue data and breaking that down by market share my estimate is that Q4 revenue could be as high as $120 Million.
Paired with this blow out will be a **guidance raise to $500 Million for 2021**, which is 2/3 of DraftKings 2021 guidance of $750M.
https://imgur.com/a/xkfcayC
​
What is striking when compared to $DKNG is that their advertising spend was only a quarter of revenue in Q3 while $DKNG spent 155% of their revenue. This will change as they begin to focus on growth, but it shows they are very good at getting return on ad spend. This company should actually be valued close to $DKNG based on growth potential once guidance is raised.
https://imgur.com/a/RQQXtGg
​
Their focus on attracting **female gamers** is also important to their long term growth potential. The sports book plays with cross sells to casino such as $DKNG will not be able to grow through the female demographic in the same way. **This cannot be understated** as one of the major strategic advantages of $RSI.
https://imgur.com/a/xzJj26n
​
As I said before I expect their trend of rapid growth to continue for Q4 earnings, certainly going to be a blow out based on looking at state gambling revenue numbers. My estimate is that their revenue will be around 110M for Q4. I also expect guidance to be raised to 500M for 2021 due to strong performance in existing markets and the recently opened Michigan market as well as their sports book launch in Virginia.
https://imgur.com/a/ckTqHhh
​
**Short sellers have entered the chat**
The short interest on $RSI sits at 5.08 M shares as of 01/14/21 representing a 30% increase. Now why would a company already valued at 2.8 Billion and with a comparative valuation of 8-10 Billion compared with $DKNG and $PENN be so heavily shorted at such a low market cap? My conclusion is that an institution with 10s of millions to throw at shorting this stock wants to take advantage of fear of share dilution from warrant calling or to establish a better entry prior to earnings.
​
**Commander in GILF Cathie Wood is Bullish on the sector**
On Feb. 2nd ARK disclosed that they had purchased 620,300 shares of $DKNG. This is extremely bullish for the sector. I am highly confident that after Q4 earnings ARK will be purchasing shares in $RSI as well due its strategic advantages relative to $DKNG and exposure to the female demographic. For such a small market cap company this will be a major catalyst.
​
**Institutions are bullish**
Fidelity has increased their holdings to 14% as of today: https://d18rn0p25nwr6d.cloudfront.net/CIK-0001793659/8f10b0d8-a3d2-447c-bc75-87587d0a4670.pdf
Alliance Bernstein holds a 6% position reported today: http://d18rn0p25nwr6d.cloudfront.net/CIK-0001793659/e883778d-e759-4a85-91c1-3242ed110720.pdf
​
**Final notes**
Jerome "The Bus" Bettis, Steelers legend and hall of fame running back, is their brand ambassador... This company knows their target audience and how to appeal to them, likely more 'classic' ambassadors to come to attract even more boomer and Gen X degenerates. Keep in mind these are the gamblers with big money to spend, the average age of an online casino gambler is 42.
This stock has been grossly underpriced due to short selling. The terms of the SPAC deal were not unfavorable and all the insiders held their shares through the merger banking on growth in the market - **management owns 77% of the company**. This is a true value play on a well managed company in an emerging industry with a market size in the hundreds of billions. I plan to hold shares long term.
​
I will post a part 2 breaking down their latest S-1 filing and Q4 revenue by state when they release their Q4 earnings date.
​
Do your own research.
References:
https://www.legalsportsreport.com/sports-betting/revenue/
https://fintel.io/doc/sec-rush-street-interactive-inc-ex991-2021-january-05-18632-947
https://s26.q4cdn.com/794539746/files/doc_presentations/2020/RSI-Investor-Presentation-15-Oct-2020.pdf
https://ir.rushstreetinteractive.com/news/news-details/2020/RUSH-STREET-INTERACTIVE-ANNOUNCES-THIRD-QUARTER-2020-RESULTS-AND-RAISES-FULL-YEAR-GUIDANCE/default.aspx
https://www.youtube.com/watch?v=SQWEhWuPmzU
https://www.thestreet.com/investing/draftkings-surges-as-stake-bought-by-ark-next-generation
​
Positions: $RSI 30 03/19 30C
I will be adding 3/19 25cs each week until earnings.
Exit strategy: "What's an exit strategy?" - u/deepfuckingvalue

Positions: $RSI 03/19 30C
Proof: https://imgur.com/a/swCCMjz
This post is for informational purposes only, you should not construe any such information or other material as investment, financial, or other advice.
TLDR: Rush Street Interactive ($RSI) is the #1 nationwide online casino company and the #3 or #4 sports book depending on the state. Short selling, unwarranted institutional wariness of share dilution and the general market focus on sports book instead of online casino has left $RSI grossly undervalued. A massive blow out at Q4 earnings will result in analyst upgrades and a rapid repricing by market makers and institutions seeking exposure to the emerging sector.
Overview
"Sports book is really just kind of a warm up in a lot of ways for an online casino where the real money is made" - Niccolo De Masi, CEO dMY technologies
Rush Street Interactive ($RSI) operates the BetRivers.com online casino and sports book. They are now fully licensed and operating in New Jersey, Pennsylvania, Michigan, Illinois, Indiana, Colorado, Iowa, and Virginia. They own and operate a casino in New York and already have a New York license making them well positioned for liberalization there. They merged with a dMY Technology Group SPAC on Dec. 31st 2020 with 240 million on the balance sheet to spend on growth.
The online casino business is fundamentally more profitable than sports betting because the average value of a casino player is estimated at $600 while a sports book player could be as little as $20. Estimates put the online casino market at DOUBLE the size of the online sports book market and the online casino industry is really just getting started as more states liberalize.
$RSI is expert at new market entry; they have been first to market in Pennsylvania, Illinois, Indiana, and Colorado and even when they aren't first they are capable of capturing market share in competitive markets such as New Jersey. They also have products which women play which accounts for at least half of the market in online casino. The female market is one that the pure sports book plays miss out on.
Also for some fucking reason they operate a casino and sports book in Colombia (rushbet.co) and may make large expansions into other parts of south America as legalization continues. This means they have the expertise necessary for global expansion in the future although the states remains their primary focus and growth driver.
The Financials and Strategy
Unlike other companies in the space Rush Street is already profitable in 2020 and has a strong focus on Return On Invested Capital (ROIC). Q3 gross revenue was $71.9 Million. Q4 revenue is going to be a blow out. Combing through state gambling revenue data and breaking that down by market share my estimate is that Q4 revenue could be as high as $120 Million.
Paired with this blow out will be a **guidance raise to $500 Million for 2021**, which is 2/3 of DraftKings 2021 guidance of $750M.
https://imgur.com/a/xkfcayC
What is striking when compared to $DKNG is that their advertising spend was only a quarter of revenue in Q3 while $DKNG spent 155% of their revenue. This will change as they begin to focus on growth, but it shows they are very good at getting return on ad spend. This company should actually be valued close to $DKNG based on growth potential once guidance is raised.
https://imgur.com/a/RQQXtGg
Their focus on attracting **female gamers** is also important to their long term growth potential. The sports book plays with cross sells to casino such as $DKNG will not be able to grow through the female demographic in the same way. **This cannot be understated** as one of the major strategic advantages of $RSI.
https://imgur.com/a/xzJj26n
As I said before I expect their trend of rapid growth to continue for Q4 earnings, certainly going to be a blow out based on looking at state gambling revenue numbers. My estimate is that their revenue will be around 110M for Q4. I also expect guidance to be raised to 500M for 2021 due to strong performance in existing markets and the recently opened Michigan market as well as their sports book launch in Virginia.
https://imgur.com/a/ckTqHhh
Short sellers have entered the chat
The short interest on $RSI sits at 5.08 M shares as of 01/14/21 representing a 30% increase. Now why would a company already valued at 2.8 Billion and with a comparative valuation of 8-10 Billion compared with $DKNG and $PENN be so heavily shorted at such a low market cap? My conclusion is that an institution with 10s of millions to throw at shorting this stock wants to take advantage of fear of share dilution from warrant calling or to establish a better entry prior to earnings.
Cathie Wood is Bullish on the sector
On Feb. 2nd ARK disclosed that they had purchased 620,300 shares of $DKNG. This is extremely bullish for the sector. I am highly confident that after Q4 earnings ARK will be purchasing shares in $RSI as well due its strategic advantages relative to $DKNG and exposure to the female demographic. For such a small market cap company this will be a major catalyst.
Final notes
Jerome "The Bus" Bettis, Steelers legend and hall of fame running back, is their brand ambassador... This company knows their target audience and how to appeal to them, likely more 'classic' ambassadors to come to attract even more boomer and Gen X degenerates. Keep in mind these are the gamblers with big money to spend, the average age of an online casino gambler is 42.
This stock has been grossly underpriced due to short selling. The terms of the SPAC deal were not unfavorable and all the insiders held their shares through the merger banking on growth in the market - **management owns 77% of the company**. This is a true value play on a well managed company in an emerging industry with a market size in the hundreds of billions. I plan to hold shares long term.
I will post a part 2 breaking down their latest S-1 filing and Q4 revenue by state when they release their Q4 earnings date.
Do your own research.
References:
https://www.legalsportsreport.com/sports-betting/revenue/
https://fintel.io/doc/sec-rush-street-interactive-inc-ex991-2021-january-05-18632-947
https://s26.q4cdn.com/794539746/files/doc_presentations/2020/RSI-Investor-Presentation-15-Oct-2020.pdf
https://ir.rushstreetinteractive.com/news/news-details/2020/RUSH-STREET-INTERACTIVE-ANNOUNCES-THIRD-QUARTER-2020-RESULTS-AND-RAISES-FULL-YEAR-GUIDANCE/default.aspx
https://www.youtube.com/watch?v=SQWEhWuPmzU
https://www.thestreet.com/investing/draftkings-surges-as-stake-bought-by-ark-next-generation
Positions: $RSI 03/19 30C
I will be adding 3/19 25cs each week until earnings.
Exit strategy: "What's an exit strategy?" - u/deepfuckingvalue
Forgot to add: http://d18rn0p25nwr6d.cloudfront.net/CIK-0001793659/8f10b0d8-a3d2-447c-bc75-87587d0a4670.pdf Fidelity just doubled their position to almost 15%

As I am sure a lot of you know, Mountain Crest Acquisitions (MCAC) are in late-stage talks with playboy to take them public currently at a valuation of ~$425M meaning we should see the MCAC ticket convert to Playboys ticker, PLBY, within a matter of days, if not weeks. A lot of the people I have seen talking about the Playboy acquisition have argued that Playboy is a dying brand and are far beyond their prime, which is no doubt true, in terms of selling sexy magazines that have all but been made redundant by online pornography. However, this company and its newish CEO (of 2017), Ben Kohn, have given it a new lease of life and are changing the globally recognized brand's direction to be more of a lifestyle and sexual wellness brand. They have been seeing huge year on year growth since Kohn's appointment in 2017 across almost all revenue streams, Kohn has been a part of Playboy for many years and initially helped privatize them in the early 2010s. He is highly regarded for his marketing and sales abilities.
WHY PLAYBOY?
First of all let me offer you CEO Ben Kohn the chance to convince you: Here is his investor presentation. The numbers are extremely impressive.
If you would rather hear it from me, for whatever reason, my take is below:
For me, one of the most notable things about this deal is its the extremely rare opportunity to buy into one of the world's most known brands at such a low valuation. How many SPACs currently on the market would you be able to ask your typical man or woman on the street about the company they plan on buying and almost everytime get an answer about who they are and what they do? Playboy had a WHOPPING $3bn annual spend on thier brand across 180 countries worldwide last year!
Playboy are taking huge strides moving away from the sex negative and very 20th century ideals they built their original empire off, and closing in on an increasingly empowered and sexually liberated young demographic. The sexual wellness market is seeing massive growth among people both young and old and is expected to reach $125 billion by 2026 with an expected anual growth of 12.1% YoY, now think about the size of this market in context of how many brands do you know that are key players in this sector? It should be somewhat obvious that Playboy is in an extremely unique position to capitalize on its massive recognition in a growing market otherwise lacking recognized leaders, they plan on doing this with a strategy of M&A which are outlined below.
First, I will talk about what they are doing now to fit themselves into the market we see today. Playboy has begun a plan to increase growth via acquisitions, and started by buying leading sexual wellness reatiler Yandy at the end of 2019, and have driven direct sales up from $3.7M in 1H 2019 to $29.7M in 1H 2020. On top of this, they are working to make their own playboy.com website into a retail destination, and across Yandy and their own store they were seeing 70,000 orders a month with a AOV of $72.
During the stock redemption period Stockholders requested redemption of a total of 8,842 shares, less than 0.2% of Mountain Crest’s issued shares. As a result, Mountain Crest anticipates that approximately $58.7 million will be released to PLBY Group immediately following the closing of the transactions, with further PIPE investments of $50 million. Ben Kohn, CEO of Playboy, said, “We are delighted with the overwhelming support for this transaction, which at closing is expected to inject more than $100 million of gross proceeds into PLBY Group, so that we can aggressively capitalize on our well-defined and exciting organic and acquisition-led growth plan.”.
On top of direct sales increases, Playboy continued to capitalize on their brand recognition by increasing licensing revenues YoY, with ~$400M currently in forward-booked cash flow. Note licensing is one of the most cost-effective way brands can earn revenue, with 80% cost margins and being able to create such licensing demand is a rare feature only attributed to truly globally recognized brands. I read somewhere which I now cannot find that Kohn has said (I am sure somewhat jokingly) that he believes the Playboy Bunny Logo alone is worth a billion dollars, and I can see some truth in it, the Playboy bunny is close to the levels of recognition of the Nike swoosh or the McDonalds M, even among young people who have probably never seen a playboy mag before, myself included (i have never seen it sold in the UK).
As breifly mentioned above, playboy Revenues are growing rapidly. 2020 Projected Revenues is expected to be up 75% year over year, and Projected Adjusted EBITDA is expected to be up 112% year over year, they have projected 2021E revenue and adjusted EBITDA of $166.8M and $40.3M, respectively, with an goal of $100M EBITDA by 2026.
They already have a number of CBD-based products and have plans in place to grow into the legal marijuana industry when it is eventually legalized at the federal level.
They are looking to increase their positions in the gaming industry and have recently opened a poker house in Houston, on top of their London Casino, with further plans to add more casinos in the US, and looking for sports betting partnership opportunities.
Playboy are already an established producer of apparel and maintain a realtively large presence within the market, particularly in China, where their items are sold in over 2,500 brick and mortar stores, and 1,000 online stores across the nation. In the western World they are stocked at household retailers such as urban outfitters, and have done many collabs with well regarded and in fashion millenial brands such as Supreme, Anti Social Social Club, and Alpha industries (all 3 of which have seen extraordinary growth among young people all within very short time). For me this stands out massively and shows promise on both sides of the table; These trendy and modern brands want to associate with the Playboy logo and lifestyle, showing a level of interest from consumers, but more importantly it shows that Playboy is tapped in and aware of the youth culture, an area in which they have the potential to capitalise massively on through all of their revenue streams.
One of the things i think people are most underestimating about this merger is that the current trajectory Kohn is taking Playboy along is very 2021, and is extremely focused on growth. I believe the brand to be undervalued already, and when taking into consideration the trends in Millenial and Gen Z society, I think this brand is ready to once again become a market leader in its new sectors.
A comment I saw on another DD put it well: "If Kylie Jenner thinks its cool, it probably is". It sounds stupid, but the power of social media in conjunction with its recognized logo and brand mean you cannot underestimate this companies value and potential for both short term and long term growth. Coupled with the large cash injection of over $100M and a new focus on M&A, the upside really is potentially enormous. Personally i think it is somewhat criminal this company does not have a current valuation of close to a billion USD considering its recognition, and i think Kohn is the man to enable playboy to capitalise on their extremely unique position in a rapidly growing market.
The above stats are all taken from the Playboy investor presentation given by Ben Kohn here, (as said above I would encourage you all to look at this, it is very impressive), and from MCAC press releases that can be found here.

First, you need to validate any how to start online casino business ideas you have. That’s if you earnestly desire to move forward with it and make a real impact. Hence, you will need to find out the demographics and psychographics of your target audience. These two terms are pretty straightforward; don’t let the sounds intimidate you. They describe the kinds of people who patronize start your own online casino games after you start an online casino. The great news about those who will start their own online casino in 2020 is the fact that your customers aren’t restricted to players in your immediate surroundings or geographic location. So, keep this factor in mind to learn how to start online casino business.
#onlinecasino #riverslotgames #sweepstakesonlinecasino #riverslotgames
Learn More: https://vegas7.games/how-you-can-start-an-online-casino-in-2020/

The Wall Street Journal reported on January 29th that Penn National Gaming (PENN) would be buying a 36% stake in Barstool Sports at a $450 million valuation ($135 million in cash + $28 million in convertible preferred stock). After three years, the regional gaming provider can increase its interest in the digital media entity to 50% (with an incremental investment of $62 million); the pact includes a path to majority or full control. The deal makes the casino operator the ‘exclusive gaming partner’ of Barstool Sports (for a period up to 40 years) and gives the company the “sole right to utilize the Barstool Sports brand for all of [its] online and retail sports betting and iCasino products.” Shares of PENN are up +14% (to $29.91 at Monday’s close) since news of the agreement was announced.
Howie Long-Short: Considering The Chernin Group invested in Barstool Sports at a $100 million valuation in 2018, it’s staggering to consider PENN is buying in at $450 million. But one well-respected digital media executive said that 4.5x revenue (+/- $100 million) “seems right. Companies [in the space] tend to trade between 2.5-5x revenue.”
Gaming industry consultant Sara Slane suggested that even with a $450 million valuation, PENN is “getting a good deal. If you think about how much money DraftKings and FanDuel spent to build their brands (see: $206M on ads in ’15 alone) and compare that to what PENN just bought (think: access to +/- 66 million unique monthly users, +/- 50% of which are sports bettors) [the price is] a bargain.” Slane estimates that the two DFS companies have collectively spent more than $1 billion to date on player acquisition.
In theory a deal with Barstool Sports - a brand with a rabid following - makes sense for a gaming operator looking to build its player base. It’s presumed that the investment will allow the company to gain an audience quickly (critical in the current ‘land-grab’ environment) and to differentiate itself in a crowded space, but if the U.K. market is any indication the Stoolies are unlikely to remain loyal to just a single gaming application. The average online gambler in the U.K. maintains 4 different sportsbook accounts (so that they can shop lines for the best pricing). There’s no reason to believe that the U.S. sports bettor will behave differently.
That said, Barstool Sports' young, male audience is particularly attractive to PENN, who’s core clientele is currently “the [mid-50s] woman who plays slot machines”, because it’s the demographic the company wants to drive into its brick and mortar properties. Slane said, “the cross promotional element of the deal is getting lost in [the talk surrounding Barstool’s valuation.] The thrust of the PENN business is their [expansive] retail operation. They have such a large footprint (41 properties across 19 states), but they’ve lacked brand awareness. Now they can market those properties under the recognizable Barstool brand [to the Stoolies].”
It’s important to delineate between the market access agreements that PENN previously struck with DraftKings, PointsBet, theScore and The Stars Group and their recent equity investment in Barstool. The main difference is that in the former PENN issued secondary skins in exchange for a cut of gaming revenues. In the latter PENN will retain 100% of incoming revenues on their first skin. Barstool is not entitled to any revenues associated with wagers placed.
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TIME TO START YOUR NEW ONLINE CASINO?
Do you want to dip your toes in the online casino industry?
Want to make it your side hustle?
If yes, worry not!
Today we’ll share with you some of the dos and don'ts of launching your new online casino site. These will help you avoid the most common mistakes that online casino operators often make while starting a new online casino site.
With the online casino industry growing at a rapid pace, once you follow a few tips and avoid the most common mistakes, you can kick-start your online casino with a bang!
Without any delay, let us first look at the things that you need to accomplish in starting an online casino site.
Do's of launching your new online casino site
These dos will help you avoid a lot of problems usually associated with this business.
1. Familiarize yourself with the industry
Before starting an online casino site, it is always a good idea to know more about the industry. It stands true not just for the online casino industry but pretty much any industry out there. This research phase will help you find answers to a lot of questions like:
Who should be the target audience of your online casino site?
What should be your 1st-year goals while starting the online casino site?
Which sub-segment of the online casino industry should you get into?
How can you attract players to your online casino site?
With answers to these questions, you can minimize the trial and error to a great extent and kick-start your online casino.
2. Abide by the regulations
Once you familiarize yourself with the industry, it is time to know more about the industry regulations.
The rules which you follow will be dependent on the country where you’ll operate your business. You have to go through the different rules of various countries to find out how it will impact your operation
Depending on the jurisdiction, you might have to refrain some players from registering on your site as well.
You need to learn every rule and regulation which you have to abide by. Why?
A single lapse can shut down your online casino site.
That is why it is essential to not only choose the country of jurisdiction carefully but also to abide by all the regulations.
3. Choose the right online casino software
Whether you open an online casino site or e-commerce site, the customer experience will determine its success or failure. In-case of an online casino site, the customer experience depends on the online casino software platform which you use.
As a new online casino owner, it will also be one of the most significant expenses which you will incur. That is why you have to choose the online casino software platform provider carefully.
Some of the features that you should look out for in such a platform include:

1. Glitch-free experience
2. Mobile responsiveness
3. Load handling capacity
4. Scalability

Once you evaluate the software platform on these few parameters, it will become comparatively easy for you to pick the right one.
4. Choose games wisely
Ultimately, whether the players stick around with your online casino platform or migrate to another will be dependent on the number and type of games that you offer.
Before cherry-picking the games, it is essential to determine the game categories that you will provide. These can be plenty like:

1. Live Dealer Games (Variations of different tables games such as Baccarat, the intriguing dice games and various others)
2. Traditional online slots or modernistic video slots
3. Sports-Betting
4. E-Sports
5. Keno
6. Lottery and so many more

You have to determine these game categories before you cherry-pick the online casino games you will include. You can even syndicate games from game developers. However, you can do so only when you're sure about the type of games on offer.
There are a few tips to keep in mind when it comes to choosing the games for your online casino:

1. You should offer games across categories.
2. You should offer plenty of options to avoid player migration.
3. You should offer games that are easy to understand and play.
4. You should offer games that have a low minimum betting amount.
5. When you follow these tips, it becomes easy for you to choose the games wisely. It will help you establish your online casino as a highly versatile platform.

5. Create a marketing plan
The most obvious step is to create a marketing plan.
Even when you set up your online casino site in the right way, in the absence of a marketing plan, it will not succeed.
The marketing plan should be detailed and should answer questions like:
What is the unique selling point (USP) of your online casino site?
What incentive do you provide the players to sign up on your online casino site?
How will you target the right demographics?
What will be the user acquisition cost that your online casino will have to incur?
If your marketing plan answers all of these questions, you can go ahead with executing it. It is essential to create a holistic marketing plan while setting up an
online casino site.
Now that you are familiar with the steps that you need to undertake, we will go into the details of the mistakes that you need to avoid strictly.
Don'ts of launching your new online casino site
Many new online casino owners are susceptible to making these mistakes. Hence, you have to be aware of them to avoid them at all costs.
1. Not adding enough payment methods
Payment bottlenecks could cost you a lot in the online casino industry.
Not adding enough payment methods can be the Achilles heel of your online casino.

1. You have to choose your payment processor wisely and ensure that you offer multiple payment methods like:
2. Electronic wallets
3. Wire transfers
4. Credit cards
5. Debit cards
6. Cryptocurrencies
7. And so on

In the absence of a suitable payment method, the player will have no other option but to migrate to another online casino. It will mean that the amount of money spent on acquiring that player will go waste. That is why you have to ensure that you are getting more than enough payment methods to make it easy for the players to deposit their money.
2. Not certifying your online casino from a third-party audit firm
Did it ever cross your mind to approve your online casino by a 3rd party agency?
You might be thinking that it is not necessary.
However, it is a big mistake.
Trust is pretty fickle. If you do not come across as a trustworthy online casino in the eyes of the player, he/she will not sign up with your online casino. So, to gain this trust, you should go for a 3rd party audit and display the results clearly on your site.
These 3rd party audit agencies will check your sites to make sure that the games are legit. They also go through the number generation sequences to ensure that they are entirely random.
Thus, if your online casino is indeed legit, you need not worry.
Being ambiguous or opaque regarding the quality of games on your online casino site can prove to be costly. It is a mistake you should not make.
3. Not offering fast support
Here’s a hard pill to swallow:
Merely offering multiple support channels will not gain you an advantage.
Many new online casinos have that on offer.
However, most of the online casino owners make the mistake of not monitoring the quality or the response times of the support channel.
You have to ensure that across all the support channels, the players get a fast response. Not only that, you have to ensure that you offer the usual support channels like:

1. Live chat
2. Email support
3. Tickets support
4. Phone support
5. Support through social media channels

All these channels should be adequately manned to ensure that the players get near-instantaneous support. If a support channel is not available 24/7, you have to mention that on your site. It will help the players choose the right support channel and get help quickly.
Active and instantaneous support can quickly help you stand out in the online casino industry. It is a factor that you need to focus on.
4. Not offering bonuses or promotions
Bonuses and promotions can surely prove to be costly for new online casinos. However, you shouldn’t make the mistake of not offering them. It is essential to lure the players into your online casino site. One of the cheapest ways is to provide these bonuses and promotions.
If you make the mistake of choosing not to offer bonuses or promotions, the growth of your online casino will be stunted. Your business might not even survive the initial couple of years. That’s why it is important to be generous with the bonuses as well as the promotions on offer.
5. Not keeping up with the industry trends
The online casino industry is evolving at a rapid pace. It can adapt new technology to make the platforms better at a fast pace.
In such a case, ignoring the latest trends in the online casino industry can come back to haunt you. Rather than making this mistake, it is better to keep watch on the industry trends. You can achieve it in multiple ways which include:

1. Attending industry conferences
2. Checking out new offerings by your competition
3. Keeping a watch on the social media chatter
4. And so on

It will ensure that you do not make the mistake of missing out on any latest trend. If you can capitalize on any such industry trend in time, you can grow your online casino to the next level.
While starting a new online casino site, it is essential to go through and follow the dos and don'ts.
Once you abide by them, it will become easy for you to avoid the most common mistakes. At the same time, these dos and don'ts can also help you gain an edge over the competition.
In an industry with such cutthroat competition, every small advantage counts. Thus, it is essential to follow these tips and avoid mistakes at all costs.
Good luck!
​
https://preview.redd.it/3g1ahl45d0u41.png?width=424&format=png&auto=webp&s=bd0c3ebdf55d6b0543c763d20642cd4792a3e684

TIME TO START YOUR NEW ONLINE CASINO?
Do you want to dip your toes in the online casino industry?
Want to make it your side hustle?
If yes, worry not!
Today we’ll share with you some of the dos and don'ts of launching your new online casino site. These will help you avoid the most common mistakes that online casino operators often make while starting a new online casino site.
With the online casino industry growing at a rapid pace, once you follow a few tips and avoid the most common mistakes, you can kick-start your online casino with a bang!
Without any delay, let us first look at the things that you need to accomplish in starting an online casino site.
Do's of launching your new online casino site
These dos will help you avoid a lot of problems usually associated with this business.
1. Familiarize yourself with the industry
Before starting an online casino site, it is always a good idea to know more about the industry. It stands true not just for the online casino industry but pretty much any industry out there. This research phase will help you find answers to a lot of questions like:
Who should be the target audience of your online casino site?
What should be your 1st-year goals while starting the online casino site?
Which sub-segment of the online casino industry should you get into?
How can you attract players to your online casino site?
With answers to these questions, you can minimize the trial and error to a great extent and kick-start your online casino.
2. Abide by the regulations
Once you familiarize yourself with the industry, it is time to know more about the industry regulations.
The rules which you follow will be dependent on the country where you’ll operate your business. You have to go through the different rules of various countries to find out how it will impact your operation
Depending on the jurisdiction, you might have to refrain some players from registering on your site as well.
You need to learn every rule and regulation which you have to abide by. Why?
A single lapse can shut down your online casino site.
That is why it is essential to not only choose the country of jurisdiction carefully but also to abide by all the regulations.
3. Choose the right online casino software
Whether you open an online casino site or e-commerce site, the customer experience will determine its success or failure. In-case of an online casino site, the customer experience depends on the online casino software platform which you use.
As a new online casino owner, it will also be one of the most significant expenses which you will incur. That is why you have to choose the online casino software platform provider carefully.
Some of the features that you should look out for in such a platform include:

1. Glitch-free experience
2. Mobile responsiveness
3. Load handling capacity
4. Scalability

Once you evaluate the software platform on these few parameters, it will become comparatively easy for you to pick the right one.
4. Choose games wisely
Ultimately, whether the players stick around with your online casino platform or migrate to another will be dependent on the number and type of games that you offer.
Before cherry-picking the games, it is essential to determine the game categories that you will provide. These can be plenty like:

1. Live Dealer Games (Variations of different tables games such as Baccarat, the intriguing dice games and various others)
2. Traditional online slots or modernistic video slots
3. Sports-Betting
4. E-Sports
5. Keno
6. Lottery and so many more

You have to determine these game categories before you cherry-pick the online casino games you will include. You can even syndicate games from game developers. However, you can do so only when you're sure about the type of games on offer.
There are a few tips to keep in mind when it comes to choosing the games for your online casino:

1. You should offer games across categories.
2. You should offer plenty of options to avoid player migration.
3. You should offer games that are easy to understand and play.
4. You should offer games that have a low minimum betting amount.
5. When you follow these tips, it becomes easy for you to choose the games wisely. It will help you establish your online casino as a highly versatile platform.

5. Create a marketing plan
The most obvious step is to create a marketing plan.
Even when you set up your online casino site in the right way, in the absence of a marketing plan, it will not succeed.
The marketing plan should be detailed and should answer questions like:
What is the unique selling point (USP) of your online casino site?
What incentive do you provide the players to sign up on your online casino site?
How will you target the right demographics?
What will be the user acquisition cost that your online casino will have to incur?
If your marketing plan answers all of these questions, you can go ahead with executing it. It is essential to create a holistic marketing plan while setting up an
online casino site.
Now that you are familiar with the steps that you need to undertake, we will go into the details of the mistakes that you need to avoid strictly.
Don'ts of launching your new online casino site
Many new online casino owners are susceptible to making these mistakes. Hence, you have to be aware of them to avoid them at all costs.
1. Not adding enough payment methods
Payment bottlenecks could cost you a lot in the online casino industry.
Not adding enough payment methods can be the Achilles heel of your online casino.

1. You have to choose your payment processor wisely and ensure that you offer multiple payment methods like:
2. Electronic wallets
3. Wire transfers
4. Credit cards
5. Debit cards
6. Cryptocurrencies
7. And so on

In the absence of a suitable payment method, the player will have no other option but to migrate to another online casino. It will mean that the amount of money spent on acquiring that player will go waste. That is why you have to ensure that you are getting more than enough payment methods to make it easy for the players to deposit their money.
2. Not certifying your online casino from a third-party audit firm
Did it ever cross your mind to approve your online casino by a 3rd party agency?
You might be thinking that it is not necessary.
However, it is a big mistake.
Trust is pretty fickle. If you do not come across as a trustworthy online casino in the eyes of the player, he/she will not sign up with your online casino. So, to gain this trust, you should go for a 3rd party audit and display the results clearly on your site.
These 3rd party audit agencies will check your sites to make sure that the games are legit. They also go through the number generation sequences to ensure that they are entirely random.
Thus, if your online casino is indeed legit, you need not worry.
Being ambiguous or opaque regarding the quality of games on your online casino site can prove to be costly. It is a mistake you should not make.
3. Not offering fast support
Here’s a hard pill to swallow:
Merely offering multiple support channels will not gain you an advantage.
Many new online casinos have that on offer.
However, most of the online casino owners make the mistake of not monitoring the quality or the response times of the support channel.
You have to ensure that across all the support channels, the players get a fast response. Not only that, you have to ensure that you offer the usual support channels like:

1. Live chat
2. Email support
3. Tickets support
4. Phone support
5. Support through social media channels

All these channels should be adequately manned to ensure that the players get near-instantaneous support. If a support channel is not available 24/7, you have to mention that on your site. It will help the players choose the right support channel and get help quickly.
Active and instantaneous support can quickly help you stand out in the online casino industry. It is a factor that you need to focus on.
4. Not offering bonuses or promotions
Bonuses and promotions can surely prove to be costly for new online casinos. However, you shouldn’t make the mistake of not offering them. It is essential to lure the players into your online casino site. One of the cheapest ways is to provide these bonuses and promotions.
If you make the mistake of choosing not to offer bonuses or promotions, the growth of your online casino will be stunted. Your business might not even survive the initial couple of years. That’s why it is important to be generous with the bonuses as well as the promotions on offer.
5. Not keeping up with the industry trends
The online casino industry is evolving at a rapid pace. It can adapt new technology to make the platforms better at a fast pace.
In such a case, ignoring the latest trends in the online casino industry can come back to haunt you. Rather than making this mistake, it is better to keep watch on the industry trends. You can achieve it in multiple ways which include:

1. Attending industry conferences
2. Checking out new offerings by your competition
3. Keeping a watch on the social media chatter
4. And so on

It will ensure that you do not make the mistake of missing out on any latest trend. If you can capitalize on any such industry trend in time, you can grow your online casino to the next level.
While starting a new online casino site, it is essential to go through and follow the dos and don'ts.
Once you abide by them, it will become easy for you to avoid the most common mistakes. At the same time, these dos and don'ts can also help you gain an edge over the competition.
In an industry with such cutthroat competition, every small advantage counts. Thus, it is essential to follow these tips and avoid mistakes at all costs.
Good luck!
​
https://preview.redd.it/kwk0ptc51pk41.png?width=424&format=png&auto=webp&s=75443f51e27f088bea557f6061075f864ddb1b9a

I’ve been playing WoW since mid-2005 and began my Warcraft journey in Tides of Darkness. I’ve been through many ups and downs throughout WoW’s history. For the first time during yesterdays Q&A, I felt completely disillusioned and disheartened with the direction the game is headed. I’ve been disappointed and frustrated before, but there is an overwhelming sense that the Dev’s just don’t get it. Every decision seems to be coming from a Developer mindset, not a Players mindset.
It became clear to me that the core fundamental issues of the game aren’t going to be addressed any time soon because they aren’t even on the Dev’s radar. I have my conjecture as to why that is, but it’s not really constructive to the discussion at hand. I intend for this post to be constructive feedback, not an assault on why the Dev’s seem to be disconnected.
So let me address the Q&A point-by-point from the perspective of a Player (the ones that effect gameplay design):(1) RNG. No one likes it. Not casuals. Not hardcore. Not moderates. We all know that RNG has been a part of the game since the beginning, however, it was not the bedrock that the loot system was based upon. Telling us that RNG has always been a part of the game is a partial truth, at best.
Its RNG if I get a gem socket. Its RNG if it has Leech or Indestructible. Its RNG if I warforge/titanforge. Its RNG from the boss drops. Its RNG from the weekly chest. Its RNG from the World Quests. Today, every single piece of loot is RNG based. RNG dictates everything.
It’s obvious to all of us that you are trying to trigger the dopamine receptor action(s) from random rewards just like a slot machine in a casino or a Hearthstone card pack. That is fine in regards to rare items (ie; mounts or the scythe off of Argus), but not when every single piece of gear in the game is subject to degrees (plural) of RNG. It makes the game obfuscated and confusing even to veterans. The goal should be to make the game more intuitive, not less.
When I look at a loot table, I want to know if an item has a gem slot (TBCs colored gem socket bonuses were awesome by the way - bring that back!), what it’s item level is, and what secondary stats or procs it triggers. I don’t want there to be any guesswork in the item. The only RNG should be whether the item dropped or not. Period. I’d rather run a dungeon a 100x with something I know that I need (see; Maw of Souls) then random dungeons a 100x with no guarantees that I will get what I want.
In regards to rewards we work towards, like World Quests or Weekly Mythic Cache, I’d rather get a known quantity of Residuum than any random items. When I open a chest 3 weeks in a row and get 3 belts in a row, it makes me want to quit this game forever. It is that frustrating. If I wanted WoW to be an RNG extravaganza, I wouldn’t have been playing WoW in the first place.
(2) Gear Reset. The power gap between tiers has become insane. People are doing more than double the DPS in regular BoD (20k+) than they were in regular Uldir (roughly 10k). This is unacceptable. That stat squish is a bandaid that covered the infection underneath without treating it. Not only that, but you completely made Uldir gear obsolete.
Uldir is now trivial in difficulty to most of us. We could carry our friends, who lack the skill level, through Uldir for gear if it wasn’t a complete waste of time because a World Quest chest over in Stormsong offers high ilvl than Heroic G’huun! It’s absolute madness. When raids become more trivial, its also a great training ground for players just not up to par for current content. In Cata, we used to do the old raids that were one tier behind for casuals so they could get the experience of the raid and the comradery of being part of a guild event. Now, if those people want that experience they get to do the current raid, but its in LFR with a bunch of random toxic strangers. Hardly a community experience. When I was a casual in WotLK, I had no problem running Ulduar to catch-up with gear while the serious people were in ToC. When did this become a problem for Devs? I never used to hear casuals complain about casuals not being able to set foot into the new raid on Day 1. For most of us, it was a month or two before we did and we were OK with it.
We, the players, have been telling you, the Devs, that we want all Tiers in the current expansion to be meaningful. If I’m coming into BFA today, I want to have a reason to progress through Uldir before I ship off right away to BoD. Its part of the story and the immersion. Anyone hitting 120 right now in BFA won’t see Uldir, and thats a shame. I loved having a reason to go back and raid Karazhan all expansion long. You’re trying to fill that void by having 4 difficulty levels in a single tier. Problem is, there is nothing exciting about defeating Jaina in Normal or Heroic if I’ve already beat her in LFR.
I understand that you don’t want us feeling like we need to go back and farm an old raid to progress in the current raid, but there are ways around this. You already experimented with it, perhaps unknowingly, with Reorigination Array that benefits it only in that new raid. If you’re worried about a particular piece of gear outperforming new loot, slap an incentive like Reorigination Array (ie; instance specific buff) on the new piece to discourage the old piece you’re worried about. You avert the problem Dragonspine Trophy caused if you put something like Reorigination Array on Madness of the Betrayer while you’re in the Black Temple instance.
You’re breaking the pacing of the game and the importance of GeaLoot in it. Gear is the fundamental cornerstone of any RPG. When the gearing in it is bad, the RPG is bad. It is why BFA is in the state it is (not good). When people say BFA is worse than WoD, they are being hyperbolic. BFA is a good expansion with a terrible gearing problem. There are a ton of great things in BFA (lore, story, zones, music, art, questing, raids), but none of it matters. Why? Gearing in BFA stinks. It is so incredibly clumsy and unintuitive. We literally need addons for our addons to understand Azerite traits and which secondary stat is on what piece. Imagine being a new player whose never touched WoW understanding this gearing system. Good luck! I struggle being a 14 year veteran.
There are too many difficulties per raid tier which is part of the cause of this problem. A normal and a mythic are all we need. In many cases in Uldir, I actually found normal groups faster in the new LFG tool and ran it faster, easier and with more community interaction than LFR. LFR has outlived its usefulness. Heroic is barely harder than Normal, so it really doesn’t fill a purpose. The new Normals difficulty should fall between current LFR and Normal for the first half of bosses, and between Normal and Heroic for the last half, with a transitional boss or 2 in the middle.
(3) Fun. Stop using engagement as a metric. Just because a lot of us are doing something does not mean that we are enjoying it (see; ilvl 400 Warfront loot). Just because we are logging in to do a specific piece of content doesn’t mean its fun to us. It means its the path of least resistance to get what we want.This is the main point where most of us feel the disconnect with the Dev’s. If they were actively playing the game and as passionate as we are about it, the problems the community has would be self-evident. They would never make it past Beta or the PTR. Being at the complete mercy of chance isn’t fun. Doing mindless activities (Islands and Warfronts) just because they have geatransmog isn’t fun.
Legendary items were fun. I loved them. I just didn’t like how I acquired them. There was no potential way to target them. They should have been all craftable through professions. They could have still been a low percentage RNG drop if we could just acquire them eventually over time through farming or by buying it on the AH from a crafter. It would have given an endgame progression to professions in this game (which are in an abysmal state, I might add, not that WoWs professions have ever been good compared to other MMOs). Instead of ironing out the one wrinkle of the system, you threw it in the bin instead. All it took was a little bit more iteration. The system was almost there, and now its gone. Blizzard has a long history of abandoning great systems that work to force new systems that don’t. Striving for streamlining and accessibility is coming at the cost of engagement and enjoyment. I have no clue why, but it’s very frustrating to me. The endless quest for streamlining and balance is just sucking the life out of the game for me.
(4) PvP Rewards. The very fact that you had to explain that the little bar you fill on the top of PvP LFG is a participation reward reveals its unintuitive. Many people that want the reward probably don’t even know that bar is there. Perhaps its time to give us a new button on the Micro Menu that tracks progress on Mythic Caches, PvP rewards, season rankings, etc. A one-stop-shop for everything we need to know and follow. Please include the Island Expedition weekly bar in there as well.
To be fair, most of the UI at this point is unintuitive. It’s stuck in 2004. The very fact that we have to mod it through AddOns just to make it palatable shows how much work needs to be done to it. It’s a bit like how Bethesda relies on its community to fix its bugs in Skyrim without patching it themselves. Blizzard has relied on its community to fix its lackluster UI through self-modding for too long. It’s time to bring the UI into 2019 and make it module without AddOns, like SWTOR does.
With all of that said, I’m sad that Random BGs hold almost no value now. At least in Legion I had a chance of getting a Legendary to drop in them. Now, it’s just a complete waste of time. It’s fun, but pointless. There is nothing I can get in it that I can’t get faster or easier somewhere else.
(5) Item Stats. Haste. Mastery. Crit. Versatility. Boring. All boring. I’m not excited when I get a specific stat. I don’t care what it does.Once upon a time I was excited to get a big Haste item for my Shadow Priest and Crit for my Fire Mage. The right or wrong stat compositions would result in a HUGE performance difference - anywhere from 25% to 150%. That time is long gone. There is no reason to care now unless your a Mythic Raider. Most of the time, I find myself just looking at item level because I can’t be bothered, because min-maxing optimization versus just selecting whatever is just a 10-15% difference. Ambivalence is not a great feeling in an RPG.
WoD was a major gaffe in many departments, but experimenting with Multistrike, Indestructible, Avoidance, Leech, Speed… those were good things. You should have continued iterating on that instead of scrapping half of it. We need more of this, not less. It makes gearing more interesting. This handholding that Blizzard is doing for the sake of the “average user” (since casual is a dirty word to Blizzard) is who this hurts most - the average user. The hardcore only care about min-maxing. Stats are just and end to a means for the hardcore. Its the average user who would get excited for hitting their Defense rating or Hit cap back in WotLK. I understand why things like Armor Penetration was removed for balance, but at the same time it made the game feel like a gutted RPG when it was taken out. It made the game lose its flavor.
Fun is more important than balance, and lets be honest - a game as vast and complex as WoW is never going to be truly balanced. Striving for perfection in balance leads to homogenization and uninteresting gameplay. I’d rather be lousy for a raid tier and be unique than to have my classes all feel the same. Every class has a builder and spender now. We’re all Rogue-lite. We all have some version of Combo Points. The classes and specs that aren’t Combo Points seem to be Proc based. Those are our two play styles now. It just feels bad. My Fire Mage feels like my Elemental Shaman. My Ret Paladin feels like my Rogue and my Death Knight (all specs).
(6) Portal Removal. This is going to be unpopular with many reading, but you made the right decision on removing most portals. This is an MMO world and instant traveling anywhere was a problem. With that said, this decision was premature. There was no need to implement it at a time when there is really nothing to do other than farm old raids in these areas. If we had current content in these areas that effected 110-120 gameplay. The fact we don’t have World Quests across Azeroth to me is a bit mind boggling to me. I believe that is why most were excited for World Quests when Legion was announced. I hoped it would reinvigorate old zones, not just replace Daily Quests.
(7) Allied Races. When you announced the Allied Race system, people were hoping for races like Jinyu, Ogres, Vrykul, High Elves… the races we’ve gotten to quest for and with over the years. Tom Chilton once said adding Draenei was a mistake because they weren’t built-up. He said that Blizzard learned their lesson and wouldn’t make that mistake with adding a new race again… and then we received Void Elves. I get that the creative-minded artists want to do crazy, new, interesting things, but I’m not going to get excited over adding races I’ve just found out about like Void Elves (which had no story before they were added) or Kul Tirans (which are a retcon to Warcraft 2 and 3) in the same way I was excited for Nightborne, who had story build-up before hand. I want to care about the race I’m playing, or it just feels like an empty shell I’m running around in. To be fair, you’ve done a decent job making up for it retroactively with Void Elves with the War Story in Zandalar.
(8) Leveling. While I would like a level squish, it doesn’t fix the underlying problem that leveling in WoW is not rewarding. This is just another band-aid solution. Making less levels doesn’t mean you can give us something more interesting. I think that is a false logic. Not only that, but now its going to take 2x as long for people to gain a single level. It will feel like walking through mud to people who’ve become used to speed at which they gain a level. Personally, this wouldn’t bother me, but I highly doubt the community would be thrilled with this.
The Dev’s really need to study what Elder Scrolls Online is doing in this department. While ESO isn’t perfect, I always feel rewarded for spending time and effort on my character. There are only 50 levels in the game, but there are another 810 levels once you hit 50 (ie; Paragon in Diablo 3) that give you small, incremental rewards. That’s all people need. It’s not about the size of the carrot-on-a-stick, it’s about having any carrot-on-a-stick. WoW currently doesn’t have one. It’s psychology 101.
I could write a book on all the things I would like to see improved in WoWs leveling, but I’ll refrain for another time. It used to be what attracted me most to WoW. Now it’s thing thing I like least about it. The entire process needs to be reworked. Creating a brand-new toon and running through an empty Kharanos and Ironforge makes the game feel dead to new and veteran players alike. It’s a bad experience. If I was a new player today, I would think the game is dead and promptly quit. One of the successes of Cataclysm is that new players felt like they were part of an alive world. Players of all levels were all around them as soon as they left Northshire Abbey. That’s important in the immersion and attraction of an MMO. I strongly believe this philosophy of concentrating players in a few select zones is outdated, especially with the new phasing technology. Its a philosophy stuck in a time when we were all relegated to one server. I think that needs to be rethought. I really believe spreading players out would be better for the game for immersion and interaction, but also server performance. These 20v20 WPvP battles in Kul Tiras/Zandalar shouldn’t be bringing the servers to their knees. No MMO should perform poorly in that scenario.
(9) Old Design Philosophies. I’ve been banging this drum since early-MoP. This game has completely streamlined almost every single element of an RPG out of it. The analogy I liked to use with my friends is that Classic WoW was this delicious loaf of Sourdough bread. In an effort to streamline and make it more digestible to a larger audience, it has been slowly flattened over time. Have you ever tasted a squished loaf of bread? How about pureed bread? I used to work at a Nursing Home. I’ve tasted it. It’s not bread anymore. It loses all of its character, flavor, texture and nuances. Its effectively not bread anymore. WoW is effectively not an RPG anymore in the same way.
Here is an example: Players liked the immersion of ammunition (or soul shards/relics), they just didn’t like the inconveniences that came with it. There are ways around that, however. Hunter ammunition was annoying because you couldn’t stack enough of it and you’d have to fill your bags with it before a raid (in Classic, my Mage was like a second quiver for one of our Hunters). Instead of scrapping quivers though, maybe it should have gotten a unique slot like a Paladins Relic where you could customize and augment the ammunition you used for extra range, procs, a larger quiver, longer trap durations, etc. It helps separate the Hunters from the fantasy of other classes. If Hunters could have held larger stacks of ammunition or have a way to acquire ammunition mid-raid (like collecting X% of arrows back off the boss/mob you just killed or summoning an ammo vendor [like a spotter for big game hunters - carries the ammo and binoculars]), this would have never been a change people would have cried for. The fantasy of crafting ammunition as an Engineer on my Hunter was a huge draw to playing the class and the profession together. It could also be an interesting way to differentiate guns from bows and cross bows (bullets/arrows/bolts). Heavens, it’s what made Thori’dal, the Stars’ Fury so awesome in TBC - partly the convenience, but also that it gave you something special if you acquired the weapon that made you unique compared to other Hunters. Again, instead of iterating on how to make Ammo work, it was scrapped.
(10) Guilds and Communities. When Ion said (paraphrasing) that guilds were the most important part of WoW, I’ll admit I laughed a bit. Everything Blizzard has done since Cataclysm has been to disempower and undermine Guilds and Guild Leaders in lieu of the single-player crowd. For Master Loot being scrapped, to convenience systems like LFR and LFD, to having a Guild Recruitment tool developed during the MySpace age… Blizzard has effectively let guilds and the importance of guilds wither and die. Many people who currently play Modern WoW like that guilds are irrelevant unless you Mythic Raid. There are also many people who quit the game when guilds and communities stopped being relevant. There are even quite a few of us who still linger in this game who want to have a Guild, but shrug and say to ourselves “What’s the point? Everyone is just going to PuG or instant queue everything solo anyways.”
During this Q&A when Ion states that community is the big thing they are taking away from Classic development, but they want people in Modern WoW to still be able to solo everything… that’s never going to work. That philosophy is trying to mix oil with water. You either want to make this a Co-op Online game or you want to make it an MMO. You can’t have both. The reason the games community is so toxic and floundering right now is that fact that every one can solo everything. I don’t need anyone else to kill a Rare mob, craft a flask or gem, or organize and lead a group. I can do it all myself. Convenience is the enemy of engagement and immersion. If you want to foster a strong community in WoW, people are going to have to interact with other people. That means forming groups organically, not through random matchmaking.
In regards to the Communities feature, lets be honest - it was a half-baked attempt at social media in WoW. It’s great for WoW content creators, but it does nothing that Discord doesn’t do better. If you want to make it relevant, find a way to let it interact with Discord, Wowhead and Raider .io
(11) Gold. If anything in this game needs a squish, its Gold and Golds value. When was the last time you thought about how much Copper or Silver you have? WotLK? They’ve become as important as a Penny. Can’t remember the last time I used one of those for a transaction. I think I only receive them as change now. When I’m repairing my gear now, I feel like I’m spending Japanese Yen. ¥700 for a Big Mac isn’t expensive, but it feels like it looking at it at a glance, although it’s really only $6 US dollars. That’s what buying things in WoW feels like right now.
I agree that Blizzard will never be able to control markets in WoW, all you can do is regulate them. Banning them just leads to sketchy underground markets. With that said, there is ton here to do. Gold making used to be a huge part of WoW that isn’t anymore. It used to be its own endgame progression for a lot of people. When professions ceased being relevant, the only thing that kept it afloat was Potions, Flasks, Transmog items and Pets.
With all the problems WoW currently has, I strongly believe that the state of professions is what is hurting this game the most. It hurts the games economy. It hurts character immersion. It hurts character progression. It hurts raiding. It hurts casuals. It hurts Gold Makers. While WoWs professions have never been as good as other MMOs (IMHO), it was a huge endgame draw for “average users” - more so than Raiding or Mythic Plus. If Blizzard gave each profession the same sort of love that Class Order Halls in Legion received, it would reinvigorate a huge portion of the game for most players. I miss being a Gnomish Engineer and it adding flavor to my gameplay. Being unique is what draws me to RPGs. I would hazard a guess that is true for most people playing MMOs as well.
Some additional feedback on the Q&A:
Lore, there is no need to (man, do I hate this term…) “mansplain” to the community watching. Please stop interpreting what the question is, rewording it, and paraphrasing it back to us. Sometimes you even do this to the answers Ion gives. We don’t need you to translate for us what is written or spoken in plain English. We don’t need it spelled out for us. Both you and Ion professed those who are watching are the more hardcore WoW audience. To be honest, most of us probably play the game far more than you right now. When you spend that much time streaming GTA 5 RP (which you’re very good by the way - love Legs MacCready) you can’t have time for WoW at the level most of us play. That’s fine, but you shouldn’t be scolding or preaching to us about your Shamans rotation or how it took you X long to get X item in Black Temple when you’re not actively engaged in the modern game. The points you make are irrelevant to the question and it’s nothing more than giving us a “whataboutism” answer. Moreover, it has nothing to do with BFA. These responses come off as nothing more than condescending and sometimes even snide. Smug tweets aren’t helpful to this image either.
Also, we understand how casuals experience the game, but just because they log in for an hour or two once-in-a-while does not mean the game needs to be tailored specifically to them. Just because they pay for a subscription doesn’t mean they are entitled to geamounts/titles/etc. This entitlement and socialism culture is not beneficial to an MMORPG. Ironically, I’m pseudo-socialist IRL, but it just doesn’t work in WoW. This is an MMORPG - a genre that is all about status symbols. Time and effort are a currency here. By its very concept MMORPGs are a hardcore gamer genre. Trying to appease the non-MMORPG audience means you appease no audience. That doesn’t mean there isn’t a space for casuals, but designing a hardcore game and genre to target a casual audience is akin to selling a ketchup popsicle to a woman in white gloves (+1 point if you get the reference). It makes no sense. They aren’t your target demographic. They aren’t the group that stays loyally subbed for 15 years straight. Don’t try to sell Miley Cyrus to a Death Metal crowd.
Some quick-fire suggestions to improve BFA
Island Expeditions: Move all the RNG in BFA to IE, and take all the RNG out of everywhere else. Have Normal give 340 ilvl, Heroic 355 ilvl, Mythic 370 ilvl and PvP give 385 ilvl cache with chances of extra transmogs/mounts/toys/pets. Add a single IE “boss” that whoever defeats it, automatically wins. It gives it a catch-up mechanic, you can remove the Mario Kart rubber banding, and teams will have to pay attention to make sure the other team isn’t trying to kill the “boss”. For this to work, the boss will have to be very difficult to kill with 1-shot mechanics that will eliminate you if you mess up. If you have a weak team, it might be best to just avoid to boss and collect azerite off the smaller mobs in the IE. In other words, the boss is optional, but you need to at least defend it from being defeated.
Warfronts: Make it a story mode. Right now its LFR for the people who think LFR is too difficult (are there really any of those people out there?). That’s fine, but make it lore and story heavy, not light. I want random dynamic lore events that happen spontaneously, but don’t always trigger. I want to interact with Alliance soldier on the frontline and hear their stories. I want to follow Trollbane around the rebuilt city of his ancestors and talk to me about it. I want Warfronts to be an ingame novel covering the characters in it. Even the story of the land. Lets get some lore about the Troll Wars, for example.
Azerite: You’re already working on the necklace, so I’ll let this be until I see what you have in mind, Blizzard.
Professions: Make Expulsom and Breath of Bwonsamdi BoE. Making it BoP just funnels people into raiding who don’t want to raid. Not all crafters are raiders. Give Gold Makers a way to make gold in BFA. Let us use Residuum to upgrade our crafted items in steps of +5 ilvls. This will keep crafted items relevant against loot drops.
There is more I could add, but this is probably far too long as is. Thanks for reading. Throw your suggestions back at me. Happy to discuss and debate anyone being respectful.
https://us.forums.blizzard.com/en/wow/t/q-a-and-bfa-feedback-for-the-devs/132689

TIME TO START YOUR NEW ONLINE CASINO?
Do you want to dip your toes in the online casino industry?
Want to make it your side hustle?
If yes, worry not!
Today we’ll share with you some of the dos and don'ts of launching your new online casino site. These will help you avoid the most common mistakes that online casino operators often make while starting a new online casino site.
With the online casino industry growing at a rapid pace, once you follow a few tips and avoid the most common mistakes, you can kick-start your online casino with a bang!
Without any delay, let us first look at the things that you need to accomplish in starting an online casino site.
Do's of launching your new online casino site
These dos will help you avoid a lot of problems usually associated with this business.
1. Familiarize yourself with the industry
Before starting an online casino site, it is always a good idea to know more about the industry. It stands true not just for the online casino industry but pretty much any industry out there. This research phase will help you find answers to a lot of questions like:

1. Who should be the target audience of your online casino site?
2. What should be your 1st-year goals while starting the online casino site?
3. Which sub-segment of the online casino industry should you get into?
4. How can you attract players to your online casino site?

With answers to these questions, you can minimize the trial and error to a great extent and kick-start your online casino.
2. Abide by the regulations
Once you familiarize yourself with the industry, it is time to know more about the industry regulations.
The rules which you follow will be dependent on the country where you’ll operate your business. You have to go through the different rules of various countries to find out how it will impact your operation
Depending on the jurisdiction, you might have to refrain some players from registering on your site as well.
You need to learn every rule and regulation which you have to abide by. Why?
A single lapse can shut down your online casino site.
That is why it is essential to not only choose the country of jurisdiction carefully but also to abide by all the regulations.
3. Choose the right online casino software
Whether you open an online casino site or e-commerce site, the customer experience will determine its success or failure. In-case of an online casino site, the customer experience depends on the online casino software platform which you use.
As a new online casino owner, it will also be one of the most significant expenses which you will incur. That is why you have to choose the online casino software platform provider carefully.
Some of the features that you should look out for in such a platform include:

1. Glitch-free experience
2. Mobile responsiveness
3. Load handling capacity
4. Scalability

Once you evaluate the software platform on these few parameters, it will become comparatively easy for you to pick the right one.
4. Choose games wisely
Ultimately, whether the players stick around with your online casino platform or migrate to another will be dependent on the number and type of games that you offer.
Before cherry-picking the games, it is essential to determine the game categories that you will provide. These can be plenty like:

1. Live Dealer Games (Variations of different tables games such as Baccarat, the intriguing dice games and various others)
2. Traditional online slots or modernistic video slots
3. Sports-Betting
4. E-Sports
5. Keno
6. Lottery and so many more

You have to determine these game categories before you cherry-pick the online casino games you will include. You can even syndicate games from game developers. However, you can do so only when you're sure about the type of games on offer.
There are a few tips to keep in mind when it comes to choosing the games for your online casino:

1. You should offer games across categories.
2. You should offer plenty of options to avoid player migration.
3. You should offer games that are easy to understand and play.
4. You should offer games that have a low minimum betting amount.

When you follow these tips, it becomes easy for you to choose the games wisely. It will help you establish your online casino as a highly versatile platform.
5. Create a marketing plan
The most obvious step is to create a marketing plan.
Even when you set up your online casino site in the right way, in the absence of a marketing plan, it will not succeed.
The marketing plan should be detailed and should answer questions like:
What is the unique selling point (USP) of your online casino site?
What incentive do you provide the players to sign up on your online casino site?
How will you target the right demographics?
What will be the user acquisition cost that your online casino will have to incur?
If your marketing plan answers all of these questions, you can go ahead with executing it. It is essential to create a holistic marketing plan while setting up an
online casino site.
Now that you are familiar with the steps that you need to undertake, we will go into the details of the mistakes that you need to avoid strictly.
Don'ts of launching your new online casino site
Many new online casino owners are susceptible to making these mistakes. Hence, you have to be aware of them to avoid them at all costs.
1. Not adding enough payment methods
Payment bottlenecks could cost you a lot in the online casino industry.
Not adding enough payment methods can be the Achilles heel of your online casino.
You have to choose your payment processor wisely and ensure that you offer multiple payment methods like:

1. Electronic wallets
2. Wire transfers
3. Credit cards
4. Debit cards
5. Cryptocurrencies
6. And so on

In the absence of a suitable payment method, the player will have no other option but to migrate to another online casino. It will mean that the amount of money spent on acquiring that player will go waste. That is why you have to ensure that you are getting more than enough payment methods to make it easy for the players to deposit their money.
2. Not certifying your online casino from a third-party audit firm
Did it ever cross your mind to approve your online casino by a 3rd party agency?
You might be thinking that it is not necessary.
However, it is a big mistake.
Trust is pretty fickle. If you do not come across as a trustworthy online casino in the eyes of the player, he/she will not sign up with your online casino. So, to gain this trust, you should go for a 3rd party audit and display the results clearly on your site.
These 3rd party audit agencies will check your sites to make sure that the games are legit. They also go through the number generation sequences to ensure that they are entirely random.
Thus, if your online casino is indeed legit, you need not worry.
Being ambiguous or opaque regarding the quality of games on your online casino site can prove to be costly. It is a mistake you should not make.
3. Not offering fast support
Here’s a hard pill to swallow:
Merely offering multiple support channels will not gain you an advantage.
Many new online casinos have that on offer.
However, most of the online casino owners make the mistake of not monitoring the quality or the response times of the support channel.
You have to ensure that across all the support channels, the players get a fast response. Not only that, you have to ensure that you offer the usual support channels like:

1. Live chat
2. Email support
3. Tickets support
4. Phone support
5. Support through social media channels

All these channels should be adequately manned to ensure that the players get near-instantaneous support. If a support channel is not available 24/7, you have to mention that on your site. It will help the players choose the right support channel and get help quickly.
Active and instantaneous support can quickly help you stand out in the online casino industry. It is a factor that you need to focus on.
4. Not offering bonuses or promotions
Bonuses and promotions can surely prove to be costly for new online casinos. However, you shouldn’t make the mistake of not offering them. It is essential to lure the players into your online casino site. One of the cheapest ways is to provide these bonuses and promotions.
If you make the mistake of choosing not to offer bonuses or promotions, the growth of your online casino will be stunted. Your business might not even survive the initial couple of years. That’s why it is important to be generous with the bonuses as well as the promotions on offer.
5. Not keeping up with the industry trends
The online casino industry is evolving at a rapid pace. It can adapt new technology to make the platforms better at a fast pace.
In such a case, ignoring the latest trends in the online casino industry can come back to haunt you. Rather than making this mistake, it is better to keep watch on the industry trends. You can achieve it in multiple ways which include:

1. Attending industry conferences
2. Checking out new offerings by your competition
3. Keeping a watch on the social media chatter
4. And so on

It will ensure that you do not make the mistake of missing out on any latest trend. If you can capitalize on any such industry trend in time, you can grow your online casino to the next level.
While starting a new online casino site, it is essential to go through and follow the dos and don'ts.
Once you abide by them, it will become easy for you to avoid the most common mistakes. At the same time, these dos and don'ts can also help you gain an edge over the competition.
In an industry with such cutthroat competition, every small advantage counts. Thus, it is essential to follow these tips and avoid mistakes at all costs.
Good luck!
​
https://preview.redd.it/mvwghk9rjdd41.png?width=424&format=png&auto=webp&s=1b9ce2fe77343cb4fefa6f50fd603cc3256ff42d

TIME TO START YOUR NEW ONLINE CASINO?
Do you want to dip your toes in the online casino industry?
Want to make it your side hustle?
If yes, worry not!
Today we’ll share with you some of the dos and don'ts of launching your new online casino site. These will help you avoid the most common mistakes that online casino operators often make while starting a new online casino site.
With the online casino industry growing at a rapid pace, once you follow a few tips and avoid the most common mistakes, you can kick-start your online casino with a bang!
Without any delay, let us first look at the things that you need to accomplish in starting an online casino site.
Do's of launching your new online casino site
These dos will help you avoid a lot of problems usually associated with this business.
1. Familiarize yourself with the industry
Before starting an online casino site, it is always a good idea to know more about the industry. It stands true not just for the online casino industry but pretty much any industry out there. This research phase will help you find answers to a lot of questions like:
Who should be the target audience of your online casino site?
What should be your 1st-year goals while starting the online casino site?
Which sub-segment of the online casino industry should you get into?
How can you attract players to your online casino site?
With answers to these questions, you can minimize the trial and error to a great extent and kick-start your online casino.
2. Abide by the regulations
Once you familiarize yourself with the industry, it is time to know more about the industry regulations.
The rules which you follow will be dependent on the country where you’ll operate your business. You have to go through the different rules of various countries to find out how it will impact your operation
Depending on the jurisdiction, you might have to refrain some players from registering on your site as well.
You need to learn every rule and regulation which you have to abide by. Why?
A single lapse can shut down your online casino site.
That is why it is essential to not only choose the country of jurisdiction carefully but also to abide by all the regulations.
3. Choose the right online casino software
Whether you open an online casino site or e-commerce site, the customer experience will determine its success or failure. In-case of an online casino site, the customer experience depends on the online casino software platform which you use.
As a new online casino owner, it will also be one of the most significant expenses which you will incur. That is why you have to choose the online casino software platform provider carefully.
Some of the features that you should look out for in such a platform include:
Glitch-free experience
Mobile responsiveness
Load handling capacity
Scalability
Once you evaluate the software platform on these few parameters, it will become comparatively easy for you to pick the right one.
4. Choose games wisely
Ultimately, whether the players stick around with your online casino platform or migrate to another will be dependent on the number and type of games that you offer.
Before cherry-picking the games, it is essential to determine the game categories that you will provide. These can be plenty like:
Live Dealer Games (Variations of different tables games such as Baccarat, the intriguing dice games and various others)

1. Traditional online slots or modernistic video slots
2. Sports-Betting
3. E-Sports
4. Keno
5. Lottery and so many more

You have to determine these game categories before you cherry-pick the online casino games you will include. You can even syndicate games from game developers. However, you can do so only when you're sure about the type of games on offer.
There are a few tips to keep in mind when it comes to choosing the games for your online casino:

1. You should offer games across categories.
2. You should offer plenty of options to avoid player migration.
3. You should offer games that are easy to understand and play.
4. You should offer games that have a low minimum betting amount.

When you follow these tips, it becomes easy for you to choose the games wisely. It will help you establish your online casino as a highly versatile platform.
5. Create a marketing plan
The most obvious step is to create a marketing plan.
Even when you set up your online casino site in the right way, in the absence of a marketing plan, it will not succeed.
The marketing plan should be detailed and should answer questions like:

1. What is the unique selling point (USP) of your online casino site?
2. What incentive do you provide the players to sign up on your online casino site?
3. How will you target the right demographics?
4. What will be the user acquisition cost that your online casino will have to incur?

If your marketing plan answers all of these questions, you can go ahead with executing it. It is essential to create a holistic marketing plan while setting up an
online casino site.
Now that you are familiar with the steps that you need to undertake, we will go into the details of the mistakes that you need to avoid strictly.
Don'ts of launching your new online casino site
Many new online casino owners are susceptible to making these mistakes. Hence, you have to be aware of them to avoid them at all costs.
1. Not adding enough payment methods
Payment bottlenecks could cost you a lot in the online casino industry.
Not adding enough payment methods can be the Achilles heel of your online casino.
You have to choose your payment processor wisely and ensure that you offer multiple payment methods like:

1. Electronic wallets
2. Wire transfers
3. Credit cards
4. Debit cards
5. Cryptocurrencies
6. And so on

In the absence of a suitable payment method, the player will have no other option but to migrate to another online casino. It will mean that the amount of money spent on acquiring that player will go waste. That is why you have to ensure that you are getting more than enough payment methods to make it easy for the players to deposit their money.
3. Not certifying your online casino from a third-party audit firm
Did it ever cross your mind to approve your online casino by a 3rd party agency?
You might be thinking that it is not necessary.
However, it is a big mistake.
Trust is pretty fickle. If you do not come across as a trustworthy online casino in the eyes of the player, he/she will not sign up with your online casino. So, to gain this trust, you should go for a 3rd party audit and display the results clearly on your site.
These 3rd party audit agencies will check your sites to make sure that the games are legit. They also go through the number generation sequences to ensure that they are entirely random.
Thus, if your online casino is indeed legit, you need not worry.
Being ambiguous or opaque regarding the quality of games on your online casino site can prove to be costly. It is a mistake you should not make.
4. Not offering fast support
Here’s a hard pill to swallow:
Merely offering multiple support channels will not gain you an advantage.
Many new online casinos have that on offer.
However, most of the online casino owners make the mistake of not monitoring the quality or the response times of the support channel.
You have to ensure that across all the support channels, the players get a fast response. Not only that, you have to ensure that you offer the usual support channels like:

1. Live chat
2. Email support
3. Tickets support
4. Phone support
5. Support through social media channels

All these channels should be adequately manned to ensure that the players get near-instantaneous support. If a support channel is not available 24/7, you have to mention that on your site. It will help the players choose the right support channel and get help quickly.
Active and instantaneous support can quickly help you stand out in the online casino industry. It is a factor that you need to focus on.
5. Not offering bonuses or promotions
Bonuses and promotions can surely prove to be costly for new online casinos. However, you shouldn’t make the mistake of not offering them. It is essential to lure the players into your online casino site. One of the cheapest ways is to provide these bonuses and promotions.
If you make the mistake of choosing not to offer bonuses or promotions, the growth of your online casino will be stunted. Your business might not even survive the initial couple of years. That’s why it is important to be generous with the bonuses as well as the promotions on offer.
6. Not keeping up with the industry trends
The online casino industry is evolving at a rapid pace. It can adapt new technology to make the platforms better at a fast pace.
In such a case, ignoring the latest trends in the online casino industry can come back to haunt you. Rather than making this mistake, it is better to keep watch on the industry trends. You can achieve it in multiple ways which include:

1. Attending industry conferences
2. Checking out new offerings by your competition
3. Keeping a watch on the social media chatter
4. And so on

It will ensure that you do not make the mistake of missing out on any latest trend. If you can capitalize on any such industry trend in time, you can grow your online casino to the next level.
While starting a new online casino site, it is essential to go through and follow the dos and don'ts.
Once you abide by them, it will become easy for you to avoid the most common mistakes. At the same time, these dos and don'ts can also help you gain an edge over the competition.
In an industry with such cutthroat competition, every small advantage counts. Thus, it is essential to follow these tips and avoid mistakes at all costs.
Good luck!
​
https://preview.redd.it/grru7n5nbdb41.png?width=424&format=png&auto=webp&s=169ab71a48b98aa9f3b67f8ee07a2449dfc75530

What's up everyone? Frost here, an admin from PLAY GOC NETWORK.
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As always, PLAY within your limits PLAYers.
Frost out.

TIME TO START YOUR NEW ONLINE CASINO?
Do you want to dip your toes in the online casino industry?
Want to make it your side hustle?
If yes, worry not!
Today we’ll share with you some of the dos and don'ts of launching your new online casino site. These will help you avoid the most common mistakes that online casino operators often make while starting a new online casino site.
With the online casino industry growing at a rapid pace, once you follow a few tips and avoid the most common mistakes, you can kick-start your online casino with a bang!
Without any delay, let us first look at the things that you need to accomplish in starting an online casino site.
Do's of launching your new online casino site
These dos will help you avoid a lot of problems usually associated with this business.
1. Familiarize yourself with the industry
Before starting an online casino site, it is always a good idea to know more about the industry. It stands true not just for the online casino industry but pretty much any industry out there. This research phase will help you find answers to a lot of questions like:
Who should be the target audience of your online casino site?
What should be your 1st-year goals while starting the online casino site?
Which sub-segment of the online casino industry should you get into?
How can you attract players to your online casino site?
With answers to these questions, you can minimize the trial and error to a great extent and kick-start your online casino.
2. Abide by the regulations
Once you familiarize yourself with the industry, it is time to know more about the industry regulations.
The rules which you follow will be dependent on the country where you’ll operate your business. You have to go through the different rules of various countries to find out how it will impact your operation
Depending on the jurisdiction, you might have to refrain some players from registering on your site as well.
You need to learn every rule and regulation which you have to abide by. Why?
A single lapse can shut down your online casino site.
That is why it is essential to not only choose the country of jurisdiction carefully but also to abide by all the regulations.
3. Choose the right online casino software
Whether you open an online casino site or e-commerce site, the customer experience will determine its success or failure. In-case of an online casino site, the customer experience depends on the online casino software platform which you use.
As a new online casino owner, it will also be one of the most significant expenses which you will incur. That is why you have to choose the online casino software platform provider carefully.
Some of the features that you should look out for in such a platform include:
Glitch-free experience
Mobile responsiveness
Load handling capacity
Scalability
Once you evaluate the software platform on these few parameters, it will become comparatively easy for you to pick the right one.
4. Choose games wisely
Ultimately, whether the players stick around with your online casino platform or migrate to another will be dependent on the number and type of games that you offer.
Before cherry-picking the games, it is essential to determine the game categories that you will provide. These can be plenty like:
Live Dealer Games (Variations of different tables games such as Baccarat, the intriguing dice games and various others)
Traditional online slots or modernistic video slots
Sports-Betting
E-Sports
Keno
Lottery and so many more
You have to determine these game categories before you cherry-pick the online casino games you will include. You can even syndicate games from game developers. However, you can do so only when you're sure about the type of games on offer.
There are a few tips to keep in mind when it comes to choosing the games for your online casino:
You should offer games across categories.
You should offer plenty of options to avoid player migration.
You should offer games that are easy to understand and play.
You should offer games that have a low minimum betting amount.
When you follow these tips, it becomes easy for you to choose the games wisely. It will help you establish your online casino as a highly versatile platform.
5. Create a marketing plan
The most obvious step is to create a marketing plan.
Even when you set up your online casino site in the right way, in the absence of a marketing plan, it will not succeed.
The marketing plan should be detailed and should answer questions like:
What is the unique selling point (USP) of your online casino site?
What incentive do you provide the players to sign up on your online casino site?
How will you target the right demographics?
What will be the user acquisition cost that your online casino will have to incur?
If your marketing plan answers all of these questions, you can go ahead with executing it. It is essential to create a holistic marketing plan while setting up an
online casino site.
Now that you are familiar with the steps that you need to undertake, we will go into the details of the mistakes that you need to avoid strictly.
Don'ts of launching your new online casino site
Many new online casino owners are susceptible to making these mistakes. Hence, you have to be aware of them to avoid them at all costs.
1. Not adding enough payment methods
Payment bottlenecks could cost you a lot in the online casino industry.
Not adding enough payment methods can be the Achilles heel of your online casino.
You have to choose your payment processor wisely and ensure that you offer multiple payment methods like:

1. Electronic wallets
2. Wire transfers
3. Credit cards
4. Debit cards
5. Cryptocurrencies
6. And so on

In the absence of a suitable payment method, the player will have no other option but to migrate to another online casino. It will mean that the amount of money spent on acquiring that player will go waste. That is why you have to ensure that you are getting more than enough payment methods to make it easy for the players to deposit their money.
3. Not certifying your online casino from a third-party audit firm
Did it ever cross your mind to approve your online casino by a 3rd party agency?
You might be thinking that it is not necessary.
However, it is a big mistake.
Trust is pretty fickle. If you do not come across as a trustworthy online casino in the eyes of the player, he/she will not sign up with your online casino. So, to gain this trust, you should go for a 3rd party audit and display the results clearly on your site.
These 3rd party audit agencies will check your sites to make sure that the games are legit. They also go through the number generation sequences to ensure that they are entirely random.
Thus, if your online casino is indeed legit, you need not worry.
Being ambiguous or opaque regarding the quality of games on your online casino site can prove to be costly. It is a mistake you should not make.
4. Not offering fast support
Here’s a hard pill to swallow:
Merely offering multiple support channels will not gain you an advantage.
Many new online casinos have that on offer.
However, most of the online casino owners make the mistake of not monitoring the quality or the response times of the support channel.
You have to ensure that across all the support channels, the players get a fast response. Not only that, you have to ensure that you offer the usual support channels like:

1. Live chat
2. Email support
3. Tickets support
4. Phone support
5. Support through social media channels

All these channels should be adequately manned to ensure that the players get near-instantaneous support. If a support channel is not available 24/7, you have to mention that on your site. It will help the players choose the right support channel and get help quickly.
Active and instantaneous support can quickly help you stand out in the online casino industry. It is a factor that you need to focus on.
5. Not offering bonuses or promotions
Bonuses and promotions can surely prove to be costly for new online casinos. However, you shouldn’t make the mistake of not offering them. It is essential to lure the players into your online casino site. One of the cheapest ways is to provide these bonuses and promotions.
If you make the mistake of choosing not to offer bonuses or promotions, the growth of your online casino will be stunted. Your business might not even survive the initial couple of years. That’s why it is important to be generous with the bonuses as well as the promotions on offer.
6. Not keeping up with the industry trends
The online casino industry is evolving at a rapid pace. It can adapt new technology to make the platforms better at a fast pace.
In such a case, ignoring the latest trends in the online casino industry can come back to haunt you. Rather than making this mistake, it is better to keep watch on the industry trends. You can achieve it in multiple ways which include:

1. Attending industry conferences
2. Checking out new offerings by your competition
3. Keeping a watch on the social media chatter
4. And so on

It will ensure that you do not make the mistake of missing out on any latest trend. If you can capitalize on any such industry trend in time, you can grow your online casino to the next level.
While starting a new online casino site, it is essential to go through and follow the dos and don'ts.
Once you abide by them, it will become easy for you to avoid the most common mistakes. At the same time, these dos and don'ts can also help you gain an edge over the competition.
In an industry with such cutthroat competition, every small advantage counts. Thus, it is essential to follow these tips and avoid mistakes at all costs.
Good luck!
​
https://preview.redd.it/le0g1uzrzf641.png?width=424&format=png&auto=webp&s=3779cdc836b6f7299646153043e8f8a149f7bc4a

I wrote this blog post as a guest for sci-fi writer Charlie Stross, and after writing it thought it might be of interest to /games readers too.
Enjoy! The original post is at http://www.antipope.org/charlie/blog-static/2017/11/are-vr-esports-going-to-become.html and there will probably be some discussion there too.
In the discussion of my last post, Philippa Cowderoy and Geoff Hart brought up an interesting question around esports in VR. Will e-sports in VR ever become a thing?
I was actually there at the start of the dawn of esports as a whole - I ran "News From The Front", a website which covered the competitive Quake scene back in 1996. (It may actually have been the first dedicated esports news site in the world.) And more recently, I've gotten back into PvP games and esports with the game DOTA2, which has consumed an enormous amount of my time over the last year or so.
And, of course, I'm a virtual reality developer by trade - my first VR game, the horrorpg Left-Hand Path, left Early Access and entered full release last Friday. I should stress at this point that I don't have a professional dog in the esports race: I'm mostly interested in creating single-player experiences, often with heavy RPG bents. Whilst Left-Hand Path is certainly difficult, inspired as it is by Dark Souls, it's not PvP, and my next major game will probably also be a single-player experience.
So the esport question is fascinating to me. In five years, will we be seeing the equivalent of The International in VR?

We're further along than you might think

Well, in actual fact you could have watched this year's International in VR. DOTA2 has had a VR spectator mode available for some time. It's not quite ready for prime time yet - I still prefer the big-screen-with-snacks approach to DOTA game watching - but it's evidence that VR's advancing on the esport thing much faster than you might think.
In fact, there's been an esport tournament in VR in just the last week. Eleven, the spookily-accurate VR table tennis sim, just held its first Virtual Reality tournament, in which 32 players around the world competed in a completely virtual space. From all reports, the tournament went off very well, and more similar contests are likely to be on the way.
Meanwhile, other VR games are already popular and esport-ready. Onward, which is essentially Counterstrike in VR, has a peak concurrent player count of around 100 every day, making it one of the 10 or 11 most popular VR experiences on Steam of any kind. Players report spending hours in-game sniping at each other.
And Echo Arena, a weird-but-cool zero-G Frisbee game, is probably even more popular. Concurrent player numbers are hard to acquire because it's on the Oculus platform, but it has certainly sold well and gotten breathlessly positive reviews even from non-gamers.
Many other VR games boast popular coop modes, from zombie-blaster Arizona Sunshine to forearm-punishing archery game Elven Assassin. Some of them are even effectively coop-only: the king of those experiences is the blisteringly popular Star Trek: Bridge Crew, as immortalised in this Penny Arcade comic strip
There are already a lot of people in VR competing or cooperating.

But Why Would You Want A VR E-Sport?

It's very important to clearly hold one dichotomy in your head when you're thinking about VR entertainment as a whole.
These things simultaneously are computer games - fast, fun, violent, and not limited by reality - and aren't computer games. They're physical experiences, using an interface that's far, far closer to Real Life than the gamepad-mediated world of computer gaming.
The crossover makes games like Eleven or Sports Bar VR (a pool simulator) incredibly powerful. If you can play table tennis, you can play Eleven. Absolutely no computer gaming experience required. And the experience is very much like playing table tennis with a friend - it feels right, it's fun, it's a good social experience - but doesn't require the two of you to be present in the same physical space.
Added to that, head-and-hands visualisation of another person turns out to be surprisingly powerful in communicating presence. It's much better even than a video call in many ways: these abstract avatars combined with voice give a very strong illusion that you're in the same physical space. A good physical representation of the space you're in helps even more, as does a powerful shared context - that's why table tennis, pool, or Star Trek all work so well.
So if nothing else, VR offers the chance to play pool with your friends on another continent, whenever you want. That's a pretty world-changing offer all by itself.
VR is also, by its nature, physical. For some people that's a downside: they want to play games at rest, sitting on a couch. But for other people - and I'm very much in this category - having a video game which actually requires you to move your body is a massive plus. These esports are sports - I've sweated so much playing gladiatorial game GORN that my headset started having problems with the sweat drips.
That's a hell of a lot of fun, but more than that, it's an effective form of exercise. You can get "gassed" boxing opponents in Thrill Of The Fight almost as much as in real life: I've watched a Tae Kwon Do black belt play that game, and he was definitely puffing and sweating after a few rounds.
But at the same time, it's still a game. There's none of the tedium of running on a treadmill - even if you are literally running on a treadmill. Just like playing a real-life sport, it's very easy to get lost in the experience - in fact, even more so than most sports. And unlike real-life sports, these VR esports have far less physical limitations and are available whenever you want to play them. I can't jump up and play a game of zero-G Frisbee, or a tense round of gladiatorial combat, in real life - but I can be doing either of those things in five minutes from the desk I'm currently sitting at.
That's not only cool and fun, but also pretty impactful on physical fitness. If I'd spent all the hours that I spent playing DOTA last year doing something requiring physical activity, I'd be athlete-level fit. (Particularly given the competitive gamer mantra of "git gud". If you tie the DOTA world's MMR rating to their physical fitness, there would actually be a noticable world uptick in fitness amongst that demographic.)
Indeed, my work on Left-Hand Path has definitely impacted my physical fitness. It's not primarily designed as a fitness game, but dodging away from monsters, rapidly drawing symbols in the air, and squatting to touch your staff to the ground for various rituals all adds up. I would not be surprised if my move from animation (sedentary as hell) to VR has added a couple of years to my life expectancy.
A couple of commenters asked about injury potential, and I've been asked elsewhere about fatigue in VR too. As far as I'm concerned, fatigue is a feature not a bug, for the reasons listed above. I like gaming anyway, but if it also happens to cause a reduction in my likely all-cause mortality, that's a pretty good bonus.
And as for injury: VR gaming won't end up more intense than equivalent real-world sports. If the populace at large is safe playing football, or rugby, or training Brazilian Jujitsu, they'll be OK doing equivalent things in VR too. (Although we may have to start building in "seriously, go get a glass of water" warnings!)

So what does the future hold?

It's mostly here, just not evenly distributed. As usual.
As mentioned above, I can already call my friends in New York and challenge them to a casual game of table tennis. That's considerably world-changing. In a world where people move around more and more, and travel is both ecologically dodgy and increasingly expensive, being able to hang out with friends around the world in a well-simulated physical space is pretty astonishing, and as time moves forward I think it'll be one of the major selling points of VR.
Microsoft just bought the social VR app Altspace, and the equivalent Rec Room is gathering VC funding at a rate of knots. VR tournaments are just getting started, and they'll get bigger and bigger - not least because, as physical sports, they'll make pretty good viewing too. If the guys making Echo Arena aren't working on a broadcaster / spectator mode I'd be very surprised.
(It may be noted that another key problem in 2017 is loneliness, and engaging in physical sports with other people is an excellent way of making new friends. )
There's no reason that the social esports have to be limited to high-physical-activity, either. Poker would be a very obvious candidate for a VR edition, and a VR poker game would overcome many of the issues of playing poker online. There's still enough physical movement to attempt to read opponents - eye trackers are just around the corner too - and in VR it will be a much more social experience than playing on a flat screen. (This is another one of those "if I wanted to be really, really rich..." moments - but I'm busy! Also, some Googling turns up the first VR casino, which has already appeared.)
Tracked peripherals are just on the cusp of arriving too, and they're going to have a massive impact. I've had the developer versions of HTC's "tracker" pucks for a few months now, which allow you to add physical objects to your VR space and track them to milimeter accuracy, and they're enormously powerful.
Just being able to track your feet adds a whole new level of interaction and immersion. But more than that, you can use them to track objects for esports. Here's an article about tracking a golf putter, for example - it's immediately clear that the increase in quality of experience is huge.
Indeed, I can see golf alone pushing the popularity of VR some way. It's expensive, it has a large, fanatical fanbase, and VR's very well-suited to simulating it.
And then you've got the total-immersion stuff. The first VR MMO is just around the corner, promising a release into Early Access in December. It already has a small but extremely enthusiastic community, and I'd expect that to explode once it arrives.
An MMO in VR will be a totally different experience to one on a computer, with a great deal more physical presence. I'd expect people to make friends more easily, grief and flame less, and feel more like they're physically present with each other. This could be the thing that sparks an explosion in VR uptake as a whole - after all, MMOs like WoW have form for that sort of exponential growth. And as it develops, it'll start to evolve away from the conventional MMO, and more into something that combines the best parts of MMOs and "field LARP" experiences like the UK's Empire LARP.
Beyond that? The major esports companies must at least be keeping tabs on VR - it's a toss-up as to which game attracts a signficant prize money tournament, but it'll happen. I'd guess that event is 2-3 years away, perhaps less.
And then we'll have a new form of esport. It won't replace flat-screen gaming - instead, it'll be something entirely new. Probably something that doesn't even draw from the same pool of players as conventional esports. We may see one or more physical sports develop a thriving esport arm - my money's on golf or table tennis there.
It'll be an exciting - and sweaty - evolution.
What do you think? Will VR esports become a thing? If so, when, what and why?

TIME TO START YOUR NEW ONLINE CASINO?
Do you want to dip your toes in the online casino industry?
Want to make it your side hustle?
If yes, worry not!
Today we’ll share with you some of the dos and don'ts of launching your new online casino site. These will help you avoid the most common mistakes that online casino operators often make while starting a new online casino site.
With the online casino industry growing at a rapid pace, once you follow a few tips and avoid the most common mistakes, you can kick-start your online casino with a bang!
Without any delay, let us first look at the things that you need to accomplish in starting an online casino site.
Do's of launching your new online casino site
These dos will help you avoid a lot of problems usually associated with this business.
1. Familiarize yourself with the industry
Before starting an online casino site, it is always a good idea to know more about the industry. It stands true not just for the online casino industry but pretty much any industry out there. This research phase will help you find answers to a lot of questions like:

1. Who should be the target audience of your online casino site?
2. What should be your 1st-year goals while starting the online casino site?
3. Which sub-segment of the online casino industry should you get into?
4. How can you attract players to your online casino site?

With answers to these questions, you can minimize the trial and error to a great extent and kick-start your online casino.
2. Abide by the regulations
Once you familiarize yourself with the industry, it is time to know more about the industry regulations.
The rules which you follow will be dependent on the country where you’ll operate your business. You have to go through the different rules of various countries to find out how it will impact your operation
Depending on the jurisdiction, you might have to refrain some players from registering on your site as well.
You need to learn every rule and regulation which you have to abide by. Why?
A single lapse can shut down your online casino site.
That is why it is essential to not only choose the country of jurisdiction carefully but also to abide by all the regulations.
3. Choose the right online casino software
Whether you open an online casino site or e-commerce site, the customer experience will determine its success or failure. In-case of an online casino site, the customer experience depends on the online casino software platform which you use.
As a new online casino owner, it will also be one of the most significant expenses which you will incur. That is why you have to choose the online casino software platform provider carefully.
Some of the features that you should look out for in such a platform include:

1. Glitch-free experience
2. Mobile responsiveness
3. Load handling capacity
4. Scalability

Once you evaluate the software platform on these few parameters, it will become comparatively easy for you to pick the right one.
4. Choose games wisely
Ultimately, whether the players stick around with your online casino platform or migrate to another will be dependent on the number and type of games that you offer.
Before cherry-picking the games, it is essential to determine the game categories that you will provide. These can be plenty like:

1. Live Dealer Games (Variations of different tables games such as Baccarat, the intriguing dice games and various others)
2. Traditional online slots or modernistic video slots
3. Sports-Betting
4. E-Sports
5. Keno
6. Lottery and so many more

You have to determine these game categories before you cherry-pick the online casino games you will include. You can even syndicate games from game developers. However, you can do so only when you're sure about the type of games on offer.
There are a few tips to keep in mind when it comes to choosing the games for your online casino:

1. You should offer games across categories.
2. You should offer plenty of options to avoid player migration.
3. You should offer games that are easy to understand and play.
4. You should offer games that have a low minimum betting amount.
5. When you follow these tips, it becomes easy for you to choose the games wisely. It will help you establish your online casino as a highly versatile platform.

Create a marketing plan
The most obvious step is to create a marketing plan.
Even when you set up your online casino site in the right way, in the absence of a marketing plan, it will not succeed.
The marketing plan should be detailed and should answer questions like:

1. What is the unique selling point (USP) of your online casino site?
2. What incentive do you provide the players to sign up on your online casino site?
3. How will you target the right demographics?
4. What will be the user acquisition cost that your online casino will have to incur?

If your marketing plan answers all of these questions, you can go ahead with executing it. It is essential to create a holistic marketing plan while setting up an
online casino site.
Now that you are familiar with the steps that you need to undertake, we will go into the details of the mistakes that you need to avoid strictly.
Don'ts of launching your new online casino site
Many new online casino owners are susceptible to making these mistakes. Hence, you have to be aware of them to avoid them at all costs.
Not adding enough payment methods

1. Payment bottlenecks could cost you a lot in the online casino industry.
2. Not adding enough payment methods can be the Achilles heel of your online casino.
3. You have to choose your payment processor wisely and ensure that you offer multiple payment methods like:
4. Electronic wallets
5. Wire transfers
6. Credit cards
7. Debit cards
8. Cryptocurrencies
9. And so on

In the absence of a suitable payment method, the player will have no other option but to migrate to another online casino. It will mean that the amount of money spent on acquiring that player will go waste. That is why you have to ensure that you are getting more than enough payment methods to make it easy for the players to deposit their money.
Not certifying your online casino from a third-party audit firm:
Did it ever cross your mind to approve your online casino by a 3rd party agency?
You might be thinking that it is not necessary.
However, it is a big mistake.
Trust is pretty fickle. If you do not come across as a trustworthy online casino in the eyes of the player, he/she will not sign up with your online casino. So, to gain this trust, you should go for a 3rd party audit and display the results clearly on your site.
These 3rd party audit agencies will check your sites to make sure that the games are legit. They also go through the number generation sequences to ensure that they are entirely random.
Thus, if your online casino is indeed legit, you need not worry.
Being ambiguous or opaque regarding the quality of games on your online casino site can prove to be costly. It is a mistake you should not make.
Not offering fast support
Here’s a hard pill to swallow:
Merely offering multiple support channels will not gain you an advantage.
Many new online casinos have that on offer.
However, most of the online casino owners make the mistake of not monitoring the quality or the response times of the support channel.
You have to ensure that across all the support channels, the players get a fast response. Not only that, you have to ensure that you offer the usual support channels like:

1. Live chat
2. Email support
3. Tickets support
4. Phone support
5. Support through social media channels

All these channels should be adequately manned to ensure that the players get near-instantaneous support. If a support channel is not available 24/7, you have to mention that on your site. It will help the players choose the right support channel and get help quickly.
Active and instantaneous support can quickly help you stand out in the online casino industry. It is a factor that you need to focus on.
Not offering bonuses or promotions
Bonuses and promotions can surely prove to be costly for new online casinos. However, you shouldn’t make the mistake of not offering them. It is essential to lure the players into your online casino site. One of the cheapest ways is to provide these bonuses and promotions.
If you make the mistake of choosing not to offer bonuses or promotions, the growth of your online casino will be stunted. Your business might not even survive the initial couple of years. That’s why it is important to be generous with the bonuses as well as the promotions on offer.
Not keeping up with the industry trends
The online casino industry is evolving at a rapid pace. It can adapt new technology to make the platforms better at a fast pace.
In such a case, ignoring the latest trends in the online casino industry can come back to haunt you. Rather than making this mistake, it is better to keep watch on the industry trends. You can achieve it in multiple ways which include:

1. Attending industry conferences
2. Checking out new offerings by your competition
3. Keeping a watch on the social media chatter
4. And so on

It will ensure that you do not make the mistake of missing out on any latest trend. If you can capitalize on any such industry trend in time, you can grow your online casino to the next level.
While starting a new online casino site, it is essential to go through and follow the dos and don'ts.
Once you abide by them, it will become easy for you to avoid the most common mistakes. At the same time, these dos and don'ts can also help you gain an edge over the competition.
In an industry with such cutthroat competition, every small advantage counts. Thus, it is essential to follow these tips and avoid mistakes at all costs.
Good luck!
​
https://preview.redd.it/hceh7yw3bp041.png?width=800&format=png&auto=webp&s=a0674278473f21f6d09f5e5cb2f8a1d8591cfe99